Assignment Term Paper Executive summary Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market.
EOC has two marketing formulas in place and they are: Formula 1 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Call these people and find out the contact person and if they need our services. Mail a letter, brochure, and card to the interested companies. Follow-up with another call to the contact person. Continue to call these people periodically.
Keep good records of companies and contact logs. Formula 2 Get a list of companies together that we think may need our services such as new businesses from the County Clerk's office or the Seattle Journal.
Ask them if they would like a FREE subscription to our computer newsletter that we will fax them periodically. Fax the newsletter to those who are interested, and include mail enrollment information as well.
Mail information to those people who don't want newsletters but are still interested in our services. Follow-up in a week to see what they thought and if we can help them with anything. Continue to send our fax newsletter regularly.
Keep good records of contacts and logs. Join America's Learning Exchange resource database that will promote our training to employers, workers, and life-long learners via the Internet.
Create alliances with grassroots organizations and staffing organizations. Assist in job placement upon completion of Certification testing. Create website for schedule information, applications, and book purchasing. Register with government programs for SBA certification and other government procurement opportunities.
Network amongst family and friends for "word of mouth" opportunities to gather referrals. Contact students from previous classes. Market Needs Our target market is very dependent on reliable information technology. They use the computers for a complete range of functions, beginning with core administration information such as accounting, shipping, and inventory.
They also use computers for communications within the business and outside the business, and for personal productivity. The businesses are not, however, large enough to have dedicated computer training personnel such as the MIS departments in large businesses. Ideally, they come to us for a long-term alliance, looking for reliable training service and support to substitute for the lack of their in-house trainer.
These are not businesses that want to shop for rock-bottom prices. They want to have reliable providers of training expertise. Market Trends One important trend is that we live in an age where one-stop shopping is the preferred purchasing method.
All you need to do is head down to your local Wal-Mart Supercenter for a inch television, diapers, and a gallon of milk, while you simultaneously let them rotate your tires and have your hair done. Now the technical professional has a similar resource. With the growing popularity of the Microsoft Office User Specialist Certification and use of Microsoft Office products, EOC is offering students the "one-stop-shop computer training and certification" approach.
A student will no longer have to go from one seminar to another, or from one instructor's methods to another. At EOC students can begin at the basic level of instruction and follow through all the way to certification, without going through the added stress of familiarizing themselves all over again.
Computer Engineers— percent increase forecast between and Systems analysts, electronic data processing—98 percent increase between and Electronic pagination system operators—80 percent increase between and Listed below are the occupations with the largest number of projected openings in Washington during the time period.
General Office Clerks Clerical and administrative support workers Receptionists and information clerks Systems analysts, electronic data processing All of the above occupations will require computer knowledge or computer training from their candidates.
By the yearalmost every household will have a computer and almost all businesses will be utilizing a computer for one reason or another. Computer training will no longer be a choice—it will be a requirement. EOC will be in place and established, already serving the training needs of employment candidates and businesses.
Among industries, computer use was most common in finance, insurance, and real estate, where 2 in 3 workers used them.Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Executive summary. Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing leslutinsduphoenix.comuently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve it’s objectives more effectively and efficiently, and inevitably regain.
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